This targeted campaign aimed to reclaim and build market share by highlighting the various ways customers could save money at NOFRILLS.
In-store/exterior store signage
Owned channel (mail, text, website)
Paid digital (display, discovery, YouTube, OOH, takeovers)
Social (paid, organic)
Print media (OOH, ROP)
Flyer (print, digital)
Radio (broadcast and in-store audio)
Own the Town Value Campaign
CREATIVE CASE STUDY
Bumper
Masthead
Trueview
Social – no name
Social – PC Optimum
Lamp posts
Hanging banners
nofrills.ca
Mobile splash
Flyer
Radio