Campaigns

Robust, multi-channel campaigns drove consistent over-performance on KPIs and brand health, with budgets of $0-$1M+ (including media and production spend.) My team and I delivered creative that was cheaper, faster, more on brand, and with better sales results, culminating in all external agency work coming in house in 2021.

Campaigns consisted of some/ all of the following:

  • In-store/exterior store signage

  • Owned channel (mail, text, website, microsite)

  • Paid digital (display, discovery, YouTube, OOH, sports venue)

  • Social (paid, organic)

  • Print media (OOH, ROP, magazine, transit, vehicle wraps)

  • Flyer (print, digital)

  • Radio (broadcast and in-store audio)

  • TV
  • A banana wearing a winter hat and string lights on a plaid background.

    'Tis The Savings 360° value program

  • Flyer pages with yellow and black promo creative

    The NOFRILLS Thing To Do

  • Window posters with the words Deals for Days Event are affixed on the storefront windows. A row of shopping carts sit below.

    Deals For Days 360° promo event

  • The yellow NOFRILLS storefront close cropped on a yellow background with the words Welcome To Your Low Price Grocery Store.

    This highly targeted Newcomer campaign over-performed benchmarks, securing program funding for the following year.

  • The words Hot Summer Sale on a gradient background with flames at the bottom.

    Hot Summer Sale 360° promo event

  • A grilled cheese, bacon, and Brussels sprout sandwich sits on a particle board table.

    We Know Local rebel pairings featuring local produce. The program includes 360° support.

  • The 24 Days of Hauliday Yays advent program copy sits atop a shopping cart full of presents inside a snowglobe in a wintery snow scene.

    24 Days of Hauliday Yays yearly vendor advent program. 360° support including microsite.