Simple television
The Brief
The brief: Create short seasonally-relavant television spots in aggressive timelines, with zero production budget.
Must be able to be repurposed into Cineplex pre-show commercials and YouTube bumpers.
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• $ for media buy
• $0 for creative production -
The top performing TV spots for NOFRILLS in terms of brand health and recall, even at their short duration.
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Proved that the internal creative team could deliver recognizable, brand-building, positively-received simple TV spots in house, for $0 production cost.