Innovation

Being a hard discount grocery retailer means lean budgets and timelines. But the ability to prioritize creativity and innovation propels NOFRILLS to PR airtime and enduring brand love.

  • No Pant Day Toronto subway takeover

  • A digital truck on a busy street displaying NOFRILLS are at Nuit Blanche.

    Nuit Blanche NOFRILLS X no name mobile installation

  • Max Kerman of the Arkells holding a NOFRILLS rally towel to promote a ticket giveaway.

    Collaboration with the Arkells. A music video was shot in Max Kerman's favourite NOFRILLS. The concert was promoted using NOFRILLS X Arkells rally towels and ticket giveaways.

  • Man flexing bicepts in a NOFRILLS tank top.

    HAULERHSHOP.COM online storefront that sold limited edition clothing and merch

  • A man sailing through the air dropping an item in a shopping cart. The word BOOM is overlayed on the image.

    Custom gifs and stickers available on GIPHY

  • The front page of a NOFRILLS comic book called Banana Man. Banana man is shown in toronto fighting high prices.

    BANANA MAN comic short for National Comic Book Day

  • A collection of NOFRILLS costmetics created for an April Fools Day prank.

    April Fools social post launching makeup line